Meta Ads Management
Facebook & Instagram ads — full-funnel structure, retargeting and ROAS-focused optimisation.
Scope includes campaign setup, audience research, lead generation, retargeting, optimisation, creative strategy and performance reporting. Client advertising budget is separate.
What you get
- Full-funnel audience research & targeting
- Conversion-focused ad creative direction
- Meta Pixel & Conversions API (CAPI) setup
- Dynamic retargeting & lookalike campaigns
- Weekly ROAS & conversion rate reporting
Deliverables
- Campaign setup across the funnel
- Pixel and Conversions API implementation
- Creative briefs/direction for ad variations
- Weekly optimisation
- Monthly ROAS reporting
Problems we solve
- Ads are getting reach and likes but not leads or sales
- No retargeting strategy for people who showed interest but didn't convert
- Creative fatigue — same ads running for months with declining performance
- No clarity on which campaigns are actually profitable
Best suited for
- Businesses running ads without a clear funnel strategy
- Ecommerce and lead-gen brands wanting retargeting built in
- Companies wanting reporting tied to revenue, not vanity metrics
Overview
Facebook & Instagram ads with full-funnel structure, retargeting and creative strategy — optimised for ROAS, not vanity metrics like reach or likes.
How we work
- 1Discovery — requirement mapping, competitor study and scope freeze
- 2Design — wireframe and UI approval before a single line of code
- 3Development — modular build with staged demos
- 4QA & Launch — speed, mobile, forms and payment testing
- 5Support — post-launch maintenance and optimisation
Is ad spend separate from your fee?
Yes, client advertising budget is separate from our management fee and paid directly to Meta.
How do you handle iOS/tracking limitations?
We set up server-side Conversions API alongside the pixel to keep tracking accurate despite iOS privacy changes.
Do you create the ad creatives?
Yes, creative strategy and direction is included — production can be scoped as part of the retainer or as an add-on.